Environmental management program present ocean

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With respect to reputational risk, does Ocean Spray's existing environmental management program present Ocean Spray in a positive manner? Is Ocean Spray doing enough? What is the best way to make sure that both politicians and the public know and understand the problems confronting Ocean Spray, and the pro-active approaches taken to address these concerns?

  • Ocean Spray Cranberries: Environmental Risk Management (Harvard Business Case)

Reference no: EM131797428

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