Environmental factors that can affect demand for consumer

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CASE STUDY REVIEW QUESTIONS

Question 1. Identify all of the environmental factors that can affect the demand for consumer durables and assess the magnitude and direction of their impact.

Question 2. In what ways can a manufacturer of consumer durables seek to gain a better understanding of its marketing environment?

Question 3. How can a manufacturer of consumer durables seek to respond to environmental change as rapidly as possible?

Reference no: EM132401626

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