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Environmental cultural approach to international marketing

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Reference no: EM133334557

Read Case: Coke and Pepsi Learn to Compete in India

This assignment focuses on environmental cultural approach to international marketing.

Question 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India.
a) What specific aspects of the political environment have played key roles?
b) Could these effects have been anticipated prior to market entry?
c) If not, could developments in the political arena have been handled better by each company?

Question 2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry?

Question 3. Which of the two companies do you think has better long-term prospects for success in India?

Document your citations throughout the text of your 4-6-page, APA-formatted report; APA 7th Edition is the accepted format for all Westcliff University classes. Your papers must include an introduction and a clear thesis, multiple body paragraphs, and a conclusion. Top papers demonstrate a solid understanding of the material AND critical thinking.

Cite three (3) peer-reviewed articles not including your textbook.

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In this assignment we discussed about international marketing with an environmental cultural approach in the context of PepsiCo and Coca-Cola. The marketing system is influenced by social, familial, educational, and religious systems under the impact of the cultural environment. Marketers that want to sell their goods abroad could be particularly sensitive to other cultures.

Reference no: EM133334557

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