Reference no: EM132933339
In your group, analyse the competitive environment of a company of your choice - Grab Holding Malaysia. Based on the environmental analysis draw out appropriate strategies for the company to compete locally and at an international level.
The case should include at least (but not limited to) the followings:
1. A brief company profiles
2. Industry background
3. Internal Assessment (SWOT Analysis) and TOWS Matrix Strategies
4. External Assessment (PESTEL Analysis)
5. Competitive analysis of the industry (M.E.P. 5 competitive forces)
6. Proposed strategies (Corporate Level Strategy, Business Level Strategy and Functional Level Strategy) for the company (three-year period)
7. How has the company use data and information to start business as usual during the new normal?
Requirement:
(Arial font types 12 fonts size single spacing).
APA Reference style (latest edition) should be used.
The question requires to answer is only number 6:
6. Proposed strategies (Corporate Level Strategy, Business Level Strategy and Functional Level Strategy) for the company (three-year period)
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