Entrepreneurship

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1. While visiting a mall in Los Angeles, you noticed two stores located side by side selling electronic entertainment products-CDs, DVDs, and so on. All the employees in one store were white males. The mix of workers in the other store-which happened to be more profitable-was more diverse. Why do you think the store with the diverse workforce did more business? In terms of diversity, what would be your ideal workforce in a store similar to these in Los Angeles?

2. You're a marketing researcher for a multinational food-products corporation, and for the past two years, you've been able to work at home. The international division of the company has asked you to join a virtual team assigned to assess the prospects for a new sandwich planned for the Indian market.

List a few of the challenges that you're likely to encounter as a member of the virtual team. Explain the steps you'd take to deal with each of the challenges that you've listed.

Reference no: EM133064829

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