Entrepreneur to estimate sales in terms of dollars and units

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Reference no: EM132150070

Pinpointing the primary target market for a product/service is important because it enables the entrepreneur to estimate sales in terms of dollars and units. It also provides a framework for the entrepreneur to determine how and where it should spend its marketing budget (the Promotional Mix.) On the internet, locate two resources (other than census.gov) which will help you to quantify the size of the target market for your product/service. Write a short summary (2-3 sentences) about what information you were able to derive from each website or article.

Reference no: EM132150070

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