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Entrepreneur developing marketing strategy

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Reference no: EM133168186

In this project, you will take on the role of an entrepreneur developing a marketing strategy for a new product to be introduced into a new market.

Compile a 15-slide PowerPoint market strategy presentation directed at employees in your new start-up company. The presentation should address the following questions:

- What is the hole in the market?

- What value are you creating with this product?

- Who is the target market?

- What are your greatest risks and who are your closest competitors?

- How would you differentiate your product to compete with these competitors?

- Which of Michael Porter's strategies, covered in Unit 2, will you use to market this product?

- Why did you select this specific strategy, and why is it the most suitable one?

Reference no: EM133168186

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