Entities challenging established players frequently

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Reference no: EM131485788

You posit "However, in the days of cut throat competition and with newer entities challenging established players frequently, companies devise new ways to be ahead of competition and maintain their numero uno position. Starbucks, which is a major brand for coffee and snacks cafe, would be better served if it comes up with a major television advertising campaign and takes the path of aninfomercial campaign rather than purely commercial one" which is super interesting because thus far you are the only graduate student that believe Starbucks should pursue an aggressive approach here.

How much money do you believe it should expend for such a campaign and why? (I really would like for you to seriously consider this question prior to responding to same)

Reference no: EM131485788

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