Entire competitive effort on single market niche allows

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1. The advantages of focusing a company's entire competitive effort on a single market niche allows for A. going after a national customer base with a "something for everyone" lineup of models B. scaling operations to serve the customer market segment C. utilizing the full depth of the company's resources across a broad base of customers D. executing competencies and capabilities better than competitors E. All of these choices are correct

2. The most appealing approaches to differentiation are those that A. are the most costly to incorporate B. appeal to the most affluent consumers C. match the differentiating features offered by rivals in the industry D. can be made even more attractive to buyers via clever advertising E. are hard or expensive for rivals to duplicate and have considerable buyer appeal

Reference no: EM132176226

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