User Account

All Pages

Entertainment marketing and communication

Assignment Help Marketing Management
Reference no: EM13793325

Entertainment Marketing and Communication

1. Most sports marketers avoid explicit brand promises because they:

a. are difficult to fulfill
b. cannot control how the team plays
c. are not effective in retaining customers
d. believe implied promises are more important

2. Brand building:
a. involves developing a promise that will create customer relationships
b. is strategies devised to capitalize on aspects of a brand to develop product offerings that add value for customers and drive business growth
c. entails decisions such as selecting a brand name and designing marks associated with the brand, such as a logo and colors
d. is made up of associations that a marketer aspires to project or communicate to its target market

3. When the Women's NBA located a team in Phoenix, they wanted a name that would illustrate ________, so they chose the name Mercury. The NBA team has the name of Suns.
a. trendiness
b. recognizability
c. fit d. contrast

4. The following questions should be asked when designing or evaluating a current logo EXCEPT:
a. Is it distinctive?
b. Is it relevant?
c. Is it enduring?
d. Is it currently recognizable?

5. Which of the following statements is least likely true regarding the decision to keep or change a brand identity when relocating to a new market?
a. Retaining the current brand is less costly than establishing a new one.
b. A brand with high familarity should be considered for retention.
c. When a team needs a fresh start, retaining the current brand makes it easier to gain new fans.
d. Brand names that are general and applicable in the new market are appropriate to retain.

6. For sports brands with low awareness, ________ can be an instrument in building higher awareness:
a. brand marks
b. media coverage
c. brand equity
d. sponsorships

7. Benefits of brand extensions include the following EXCEPT:
a. meeting competitors' offers
b. expanding customer base
c. preventing market share erosion
d. energizing a brand

8. Criteria for selecting CSR programs include the following EXCEPT:
a. issues that matter to the brand's target market
b. brand positioning strategy decisions
c. methodologies used to connect the brand to an issue
d. activation programs

9. Amy really likes the new uniforms worn by the Miami Marlins baseball players. This is an example of the ________ component of the product.
a. intangible
b. live experience

c. tangible

d. personalities

10. How do smartphone apps primarily benefit sports properties?
a. additional revenue
b. lower costs
c. more control over content
d. fan engagement

11. The levels of a product include the following EXCEPT:
a. intangible product
b. augmented product
c. actual product
d. core product

12. In the next advertising campaign, Jeff plans to focus on the value-added features of the sports team for which he is marketing director. This is an example of the ________ product level.
a. intangible
b. augmented
c. actual
d. core

13. Translating product levels into managerial decisions is an important exercise for marketers. ________ is a managerial response to the actual product.
a. Action
b. Adapt
c. Experiment
d. Understand

14. Sports marketers are constrained in managing the ________ and therefore must adapt to the rules of the game or sport.
a. intangible product
b. augmented product
c. actual product
d. core product

15. The definition of innovation applied to sports products is the ability to:
a. deliver new value to a customer
b. deliver new value to the sports brand
c. generate revenue quickly
d. generate revenue at a profit

16. New products that are relatively minor adaptations of existing products are classified as:
a. continuous innovations
b. dynamically discontinuous innovations
c. dynamically continuous innovations
d. discontinuous innovations

17. UCLA is offering a special banquet dinner with live entertainment to season ticket holders of the college football team who have also donated at least $1,000 during the last year to athletic programs at the school. Why is UCLA most likely incorporating exclusivity in this situation?
a. extensive media coverage of the event
b. low importance of group members
c. limited knowledge of the recipients
d. high costs of the benefit

18. In designing experiential marketing programs, which of the following areas is least important to consider?
a. target market of each experience
b. types of experiences
c. delivery of experiences
d. facility design

19. Experiences emerging from the combination of participation and physical interaction dimensions include the following EXCEPT:
a. entertainment
b. education
c. emotion
d. escape

20. Which of the following is a sportscape factor that is most likely to affect fan satisfaction at a sporting event?
a. sponsor signage
b. team success
c. ticket prices
d. electronic displays

21. Types of sponsorship activation experiences include the following EXCEPT:
a. servicescape
b. branded spaces
c. interactive play
d. fantasy

22. A basketball team has developed a program that rewards customers based on how many tickets the person purchases. Season ticket holders receive a locker room tour, a special dinner with the players, and an autographed basketball. Individuals who buy large ticket packages receive the locker room tour and autographed basketball. Individuals who buy smaller ticket packages receive only the locker room tour. This marketing approach is based on:
a. branded events
b. client hospitality
c. value-added benefits
d. tiered rewards

23. Client hospitality at a sporting event is most likely used for the following purposes EXCEPT:
a. becoming acquainted with new customers or prospects
b. renewing relationships with existing customers
c. rewarding key customers
d. closing sponsorship deals

24. Josh has designed a unique activation experience for the baseball team's best sponsors. He has arranged for the sponsors to create teams and play a mini tournament on the actual baseball field on a day the team is out of town. This is an example of sponsorship activation through:
a. servicescape
b. branded space
c. interactive play
d. fantasy

25. Sitting down in his seat at the basketball arena, Matt exclaimed, "Wow, these seats have cup holders for my Coke. Love it!" This is an example of the sportscape factor of:
a. layout accessibility
b. aesthetics
c. seating comfort
d. social responsibility

Reference no: EM13793325

Questions Cloud

Assignment on product development : Product Development
How the impact of inflation on the expected net cash flows : Explain what is meant by the net present value of an investment and discuss how the use of the NPV as an investment decision rule is related to the objectives of the company - Discuss the advantages and disadvantages of the use of the internal rate..
Children in the liberation photograph : In this lesson, you have learned about the Holocaust-the Nazi mass murder of 6,000,000 Jews and 5,000,000 others during World War II.Directions: Imagine yourself as one of the children in the liberation photograph. Complete the three paragraphs as..
Development of christianity : Explain the impact Roman culture and belief had on the development of Christianity.
Entertainment marketing and communication : Entertainment Marketing and Communication
Describe diversity training : The content of the final complete manual will be developed throughout the course and will need to cover diversity issues
Importance to the history of technology : Write a paragraph (at least 100 words) for EACH of the following topics. Make sure to 1) describe/define the item by giving an example from the course, and 2) discuss its importance to the history of technology.
Discuss the performance and financial position : Discuss the performance and financial position of the three companies and in your discussion highlight the possible causes of the differences between the three companies.
Common stock increased-What is the net income : Jensen Enterprises paid $470 in dividends and $615 in interest this past year. Common stock increased by $265 and retained earnings decreased by $84. What is the net income for the year?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd