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Chapter 6
Question 1
Online advertisements draw attention away from consumers' primary goals for going online, namely, entertainment and informational pursuits. Expose yourself to some current online ads, and then identify and describe at least three specific techniques that online advertisers use to ensure attention. What are the strengths and limitations of each technique?
Chapter 7
Question 2.
Assume that you are on the fundraising committee for a nonprofit institution. Explain how in this situation you could use each of the six influence tactics discussed in the text. Be specific.
Question 3. Pretend you are in charge of advertising for an online retailer. You know that consumers have positive valuations for the convenience of online shopping, but many are distrustful of unknown retailers and of giving out credit card numbers online. Using material from this chapter, explain how you would attempt to change consumers' attitudes about the risks of online shopping. Visit several actual online retailers, and describe instances where the retailers have addressed consumers' risk perceptions.
Chapter 8
Question 4.
Apply the hierarchy of marcom effects framework (see Figure 8.1) to explain the evolution of a relation- ship between two people, beginning with dating and culminating in a wedding.
This document contains various important questions and their appropriate answers in the subject field of Economics.
Economics is the study of the principles governing the allocation of scarce means among competing ends when the objective of the allocation is to maximize the attainment of the ends.
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Explain each of the following using supply and demand diagrams, With the use of a graph, explain how these two programs affect cigarette consumption and the price of cigarettes.
The case study of the Fisher-Price Toys, Inc., a popular case in basic economics and management from the prestigious Harvard Business School.
Draw the production possibility curve and a. Define consumer surplus and producer surplus.
The Australian government administers two programs that affect the market for cigarettes
How many tickets to sell to maximize total welfare.
The change in consumer surplus (?CS) is not "theoretically" justifiable like the CV and EV but it continues to be the most widely used measure of consumer welfare change. Explain how this can be reconciled
Depict the von Neumann-Morgenstern utility index u in a diagram
What is the market solution (market price and quantity) and What is the total surplus of the society under the market solution
Calculate gross national product and net national product
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