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The use of strategic planning to communicate the mission and vision of an enterprise is not a new concept to established businesses. Most Chief Executive Officers, Chief Financial Officers and top level executives are going to know and understand the importance of a strategic plan and how to draft a plan on their own. Why is strategic planning a requirement of the masters curriculum?
How will understanding the parts of a well constructed strategic plan allow you to augment an executive teams current strategic plan?
What key characteristic of a strategic plan is the most difficult to execute?
What situations related diversification might be considered unfair competition?
How would a manager use economic theory to determine profit-maximizing price for a service or product?
Data on demand over the last few years are available as follows Time Period 7 years demand 7 6 years demand 28 5 years
Had Racquemore committed a criminal act? Were Racquemore’s actions in the store sufficient to prove the element of intent? Discuss.
How your organizational policies and procedures can impact ethical behavior?
Discuss and contrast the different ways a researcher and a marketing specialist might view this development.
Discuss International Strategy. Discuss Strategic Implementation. Discuss Innovation and Diversification. Explain Strategic Metrics.
Marketing Promotional Budget Decisions Remember, one of the most difficult marketing decision facing companies is how much to spend on promotion.
In light of the difficult economic and competitive conditions, to what extent do you think Cunard should use a more “sales-oriented” format with more emphasis on price for its tactical advertising? How do you think the balance should be between marke..
Describe several workplace discrimination issues that you would think are important to understand as a manager.
What are the audit procedures for identifying contingent liabilities? Discuss the theories of ethical behavior?
Information Technology (IT) professionals plays significant role in an organization.
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