Entering the international marketplace

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A. When entering the international marketplace, it is important to critically review and assess if the potential destination is suitable for your product or service. Briefly discuss the FOUR (4) steps in the screening process.

B. The process of obtaining information that already exists within the company or that can be obtained from outside sources is called secondary market research.

i. Identify FOUR (4) possible sources of secondary research data.

ii. Discuss THREE (3) potential problems that can arise with the use of secondary research data

Reference no: EM133155694

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