Entering new industry or industry segment

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Making Business Decisions I

Michael Porter's Five Forces Model is a useful tool to aid organizations facing the challenging decision of entering a new industry or industry segment. The Five Forces Model helps determine the relative attractiveness of an industry and includes:

Buyer Power

Supplier power

Threat of substitute products or services

Threat of new entrants

Rivalry among existing competitors

Part 2 Questions:

Perform Porter's Five Forces analysis for The Broadway Cafe.

Be sure to highlight entry barriers, switching costs, and substitute products.

Determine which of Porter's Three Generic strategies you will use as you rebuild The Broadway Cafe for the 21st century.

Reference no: EM133246397

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