Entering market in high-end dry coffee products

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Reference no: EM133664296

Question

You are asked to come in and consult for a company (S and W Coffee) which is entering the market in high-end dry coffee products for industrial use (in restaurants, hotels, etc.). The quality of the coffee is largely determined by the quality of the beans, which are supplied by local warehouses which source beans from overseas. The problem is that the quality of the incoming beans has not been at a uniformly high standard: There is a certain amount of "grade B" beans coming in with the "grade A" shipment, which reduces the quality of the coffee.

Reference no: EM133664296

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