Entering into strategic contract with walt disney world

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Reference no: EM132201691

Consider that Universal Studios is thinking about entering into a strategic contract with Walt Disney World--that is, if Disney agrees to it--which would allow both companies to offer special, united package deals featuring tickets to both Universal Studios Orlando and Walt Disney World:

--What possible risks would be associated with such a contract?

--What possible benefits would be associated with such a contract?

--How could Universal Studios go about implementing such a contract?

--How would such a contract be justified?

Reference no: EM132201691

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