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Enter the united states by bus

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International Business

Enter the United States by Bus

This case explores some issues related to entering a new foreign market and describes the strategies that one UK firm is using to find success in the North American market for medium-distance intercity transport.

1. As a late mover into the US intercity bus market, what advantages and disadvantages does Megabus have?

2. Does Megabus have any overwhelming resources and capabilities?

3. As a college student, among choices of private car, train, airplane, Greyhound, and Megabus between Chicago and Columbus, which one would you choose?

Reference no: EM132864454

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