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Enter a new line of business

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Reference no: EM132275265

Occasionally the firm may decide that it needs to enter a new line of business, whether to diversify its holdings or to better compete with rivals. 

  • Using an example of a company you're familiar with, explain what is meant by the idea 'how far is the firm willing to move from its core competencies?' 
  • Why might this be a risk?

Reference no: EM132275265

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