Solution-Ensure a better organizational change

Ensure a better organizational change

Reference no: EM132638700

Using Kotter's 8 step change model to address Dunkin's Donuts failure when entering the Indian Market and what could have been done to ensure a better organizational change following steps below. Please provide a specific example in relation to Dunkin's Donuts failure when entering the market in India.

Step 1. Establish a sense of urgency.

Step 2. Form a powerful guiding coalition.

Step 3. Develop a vision and strategy.

Step 4. Communicate the change vision.

Step 5. Empower others to act on the vision.

Step 6. Generate short-term wins.

Step 7. Consolidate gains and produce more change.

Step 8. Anchor new approaches in the culture

https://medium.com/better-marketing/why-dunkin-donuts-failed-in-india-62bbbabc0227

https://medium.com/shack-media/dunkin-donuts-is-failing-in-india-1f2f7c45b9f

Reference no: EM132638700

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Ensure a better organizational change

Reference no: EM132638700

Reference no: EM132638700

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