Enplain business management

Assignment Help Marketing Management

Reference no: EM1324746

Enplain Business Management- 6 multiple choice questions

(1) One disadvantage of an ASP is:

A) the leasing company must make room for operations and maintenance employees of the ASP.

B) the leasing company gives up control of security and has to trust the ASP to adequately protect systems and data.

C) the leasing company is responsible for maintaining the equipment the ASP provides.

D) it is difficult to incorporate new functionality i

(2) In conducting competitive analysis on the Internet, newsgroups usually provide information about:

A) detailed financial information about your competitors.

B) how people feel toward you and your competitors' products.

C) industry rankings.

D) what the media is saying about your company.

(3) As a result of market pressures, most EC application developers:

A) ignore security during the design phase in order to get to market as quickly as possible.

B) implement the highest possible level of security into all components beginning with the initial design.

C) treat security as exclusively a problem of the buyer of components.

D) contract with security companies to build in security as applications are developed.

(4) One of the advantages online marketing provides marketers with is:

A) the ability to build relationships with the customers.

B) fewer hassles.

C) 24-hours-a-day access to products.

D) technical assistance as needed.

(5) The authors challenge the traditional view that the basic purpose of a business is to provide financial benefits to shareholders. Their view of the primary purpose of all organizations is:

A) bundling services with products.

B) creating E-commerce.

C) to meet customer needs and satisfy customer expectations.

D) identify the links between functional areas and developing a competitive advantage from those links.

(6) Juran and Deming believe that:

A) it is the system which is responsible for delivering quality and satisfying customers.

B) quality is an outdated concept.

C) managers need to control quality through controlling employees.

D) quality costs enormous amounts of money and can rarely be implemented

Reference no: EM1324746

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