Enhancing the product portfolio of procter and gamble

Reference no: EM13972667 , Length: word count:1500

Service Type: Research & Writing

Topic: The focus of this assignment is to produce a 1,500 word critical review ‘essay'. This essay is based on enhancing the product portfolio of Procter and Gamble (P&G) with a consideration and review of Ansoff's matrix

Details:

The focus of this assignment is to produce a 1,500 word critical review ‘essay'. This essay is based on enhancing the product portfolio of Proctor and Gamble (P&G) with a consideration and review of Ansoff's matrix. The essay title is:

Proctor and Gamble (P&G) - Touching lives, improving life

As an initial primer to your assignment, you are provided with some short introductory short reading/reference sources:

Website: https://www.stage-gate.net/downloads/wp/wp_21.pdf "succeeding at new product development the P&G way"

P&G website: https://www.pg.com/en_UK/

Forbes: https://www.forbes.com/sites/greatspeculations/2015/06/30/heres-how-pgs-brand-consolidation-program-could-backfire-and-push-its-valuation-below-60/#2ee16b334d7454c1ed694d74 "Here's How P&G's Brand Consolidation Program Could Backfire and Push Its Valuation Below $60"

The assignment will be assessed in three areas of content/analysis and the overall presentation and referencing support as follows:

1. Review of Ansoff's matrix and diversification strategy which represents

2. A critical analysis of P&G Company in relation to Ansoff's matrix and diversification strategy which represents

3. Consideration of the quality of presentation, written style and structure and referencing style. In this you should demonstrate the proper use of APA style referencing

Please use credible sources of information about the topic. Internet resources are accepted but it should credible enough to be referenced properly in the essay.

Please follow these guidelines carefully

Module Learning Outcomes

Knowledge and Understanding Outcomes

1. Understand how a range of concepts and models can be applied to the analysis of strategic issues facing an organisation.

2. Understand the strategic management processes that can be used in shaping organisational policies.
Ability Outcomes

3. Contrast different strategic approaches that can be adopted to overcome problems that an organisation may face in its environment.

4. Develop, analyse, present and defend logical strategies and issues.
Number of words: 1, 500

The assignment coursework has been uploaded in unilearn, you will find that the Assessment Tariff in your assignment is divided into 3 main parts:

1. Review of Ansoff's matrix and diversification strategy which represents

2. A critical analysis of P&G in relation to Ansoff's matrix and diversification strategy which represents (50%) note: include the Ansoff Matrix Graph with description and avoid a lot definition. And make it very creative.

3. Consideration of the quality of presentation, written style and structure and referencing style. In this you should demonstrate the proper use of APA style referencing

So you may start with General Introduction about the type of industry, the business environment and the importance of this assignment in relation to strategy (up to 100 words max).

Next step you might have two options;

Option One: divide the assignment based on the main parts of the assignment, like you may wish to write a separate section about Ansoff's matrix and diversification strategy (up to 550 words max), and the next section is P&G in relation to Ansoff's matrix and diversification strategy in relation to the theory (up to 700 words max).

Option Two: write the analysis of P&G in relation to Ansoff's matrix and diversification strategy as the main section and while explaining and analysing Ansoff's matrix and diversification strategy as the main theory in your analysis (up to 1,250 words max).

Remember the assignment should be Analysed Critically - critical means that you should be able to process information collected, evaluate it, provide reasoning and explain the link between the theories in a creative way.

The review of Ansoff's matrix should be Fully Referenced from journal articles and books.

At the end, you may write the Conclusion that would explain the links between theory and practice (up to 150 words max).

The last 10% is provided for the quality of presentation, written style and structure and referencing style (i.e. you need to reference your work) using Harvard or APA style (if you want).

The structure of the assignment as follows:
Font size: 12
Font: Times New Roman
Spacing: 1.5 / Auto - Auto - Justified
Font size for the title: 14

Remember that this is just guidance, and you have the flexibility to write your assignment the way you like. You can always come to see me or strategy tutors regarding your assignment.

No# of Pages: 6 pages (1,500 words)

Subject Area: Management

Paper Style: APA

No# of Sources Required: 30

Reference no: EM13972667

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