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Enhancing online shopping experience of customers

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You are a CEO of a clothing retailer and recently your store is also severely affected by the COVID-19 pandemic. Store traffic has significantly reduced and sales have gone down drastically. Michael from IT department came enthusiastically suggesting that we should quickly enhance our online presence and provide easy and convenient shopping experience to our customers. Due to COVID-19 pandemic and recent layoffs, employees are demotivated. You are convinced with Michael's suggestion that enhancing online shopping experience of customers can keep you alive in these difficult times. How would you approach to your team in this new situation and execute your plans?

Reference no: EM132736509

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