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Enhance customer delivered value

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Rajiv is selling a $100,000 software package to a large accounting firm. As the seller, he needs to improve his offer to close the sale. How could he aenhance customer delivered value? a. Rajiv could minimize the training offered to accompany the system. b. Rajiv could make it harder to evaluate and compare his company's product to competitors' products, and thus, minimize unfavorable comparisons. c. Rajiv could lower the value/price ratio for the customer. d. Rajiv could explain the extraordinary quality and value of his system and then threaten to leave the customer's office without allowing the customer to buy. e. Rajiv could enhance the image of the product and offer special servicing.

Reference no: EM132992590

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