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Enhance company efficiency in serving potential customers

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Reference no: EM131722004

Question: Visit Ryanair's website. Compare its website with one of its competitor, like Jet Air, and give recommendations on how Ryanair can utilize its website as a strategic marketing tool to enhance its competitiveness. How can it improve the website to function more effectively and enhance the company's efficiency in serving its potential customers?

Reference no: EM131722004

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