English to broadcasting in local languages

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1. When MTV changed from broadcasting only in English to broadcasting in local languages, this represented what type of strategy change? A. Global standardization strategy B. Global mandate C. Transnational strategy D. Localization strategy

2. When Kia Motors from South Korea operates a design center on Korea, Los Angeles, and Frankfurt, Germany, this represents what type of strategy? A. Global mandate strategy B. Transnational strategy C. Global strategy D. Localization strategy

3. When McDonald's started customizing its product offerings to suit differing regional tastes, such as offering vegetarian products in India, this represented what type of strategy change? A. Localization strategy B. Transnational Strategy C. Global mandate D. Global standardization strategy.

Reference no: EM131741484

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