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This is for a cross cultural business challenges class.
It's not unusual to hear people say: "English is the language of international business. Why is it important to learn the language of a culture you're doing business with? You'll never be fluent anyway!"
1. How would you respond to these arguments against attempting to learn another language?
2. Give two examples of how our language helps others better understand our culture.
Ferraro, G. & Briody, E. (2013). The cultural dimension of global business (7th Ed.). Pearson
We are extremely saddened to learn of the unfortunate failure of your TravelerXtra smartphone,
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