Engagement rate is significantly lower than expected

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Reference no: EM133622078

Question

During one of your routine checks on your Twitter page, you develop a performance report with the following information: Impressions: 10,000 Engagements: 500 Engagement rate: 5% You notice that the engagement rate is significantly lower than expected. Twitter's analytics tool shows you that few people have viewed or interacted with your post. A week later, you access another performance report to evaluate the effectiveness of your action items. These are the results: Impressions: 12,000 Engagements: 1,000 Engagement rate: 8% Click-through rate: 2% This time, the statistical reports show that your engagement rate has increased significantly. That means more people are liking and commenting on your posts, so you conclude that your strategy is working. However, there are still some issues. Twitter analytics show that you still have low click-through rates on your social media posts. You implement action items to improve these statistics for a week. On your next weekly check of your organisation's social media performance, you are happy to see the engagement rate and click-through rate have both increased.

Reference no: EM133622078

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