Engaged in cutting-edge research in pharmaceutical industry

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Reference no: EM13309029

Your organization is engaged in cutting-edge research in the pharmaceutical industry where competitors are racing against each other to release new drugs in the market. You are almost ready to launch a new drug when you hear that a rival is on the verge of releasing a similar drug. What techniques will you use to motivate your employees to release the drug before the competition? Also discuss the pros and cons of these techniques.

Reference no: EM13309029

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