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Endorsements-brought to you by lindsay lohan

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Endorsements, Brought to You by Lindsay Lohan

Even with the low ratings for the believability of celebrity endorsers, advertisers still use them to influence consumers. Knowing this, please answer the following:

  1. Why are celebrities used in advertisements?
  2. Link us to one example of a "good" celebrity endorsement/product match. Explain what makes it good.
  3. Link us to one example of a "bad" celebrity endorsement/product match. Explain what makes it bad.
  4. Should celebrities continue to be used in advertisements? Take a position (either "yes" or "no") and then very thoughtfully explain your answer.
  5. Share a time that you or someone that you know has been influenced by a celebrity endorsement.

Reference no: EM132035295

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