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According to Paul Greenberg, Amazon.com is the master of the 2-minute relationship, and Boeing is the master of the 10-year relationship.41 Visit www.boeing.com and www.amazon.com. From Greenberg's statement and from the appearance of these Web sites, it appears that Boeing is committed to traditional CRM and Amazon.com to social CRM. Give evidence from each site that this might be true. Explain why the products and business environment of both companies cause this difference. Is there any justification for traditional CRM at Amazon.com? Why or why not? Is there any justification for social CRM at Boeing? Why or why not? Based on these companies, is it possible that a company might endorse Enterprise Social Networks but not endorse social CRM? Explain.
Using an organization with which you are familiar, identify its core culture and the elements of its observable culture as defined by Senge. What do you think would need to be changed in order to facilitate learning? What role would organizational de..
Read through the Tree Trimming Project case in chapter 13 of the textbook. This case refers to the earned value (EV) of the owner, Will Fence’s Tree Trimming business. Will briefly describes his techniques for EV. Based on the description provided in..
Discuss the inherent advantages and disadvantages of using performance specifications. Discuss the inherent advantages and disadvantages of the plans and specifications method of describing quality.
Create two questionnaires, one for all the employees at Roanoke and one for all the clients Roanoke has serviced in the last 12 months. Your purpose is to determine when the problems began, how they’re defined by those involved, what caused them, and..
We discussed the risks companies encounter when implementing automation into the business, and how the company could address potential layoffs. Why do organizations not realize their full ROI from new technology used to automate existing processes?
Circular Flow of Economic Activity. What goes into your decision to work (for households)?
Globalization was welcomed around the world at the beginning of the 1990s. Different trade theories were used to explain benefits of free trade and market liberalization. However, by the end of the twentieth century, voices of discontent were begi..
Explain the importance of health promotion and the impact on the nation and the world. How much should the government play a role in our health? How much should the individual take control of his or her own health?
Over my years of teaching I often ask the class, "How many of you think organizations should conduct performance reviews?" Typically, about 80% think we should. However, I follow by asking "How many of you agree that your organization accurately meas..
Identify several major developments and trends in the industries, technologies, and business applications of telecommunications and Internet technologies.
How do you rock your organizational boat without falling out? You know your organization needs constructive change but here’s the dilemma, if you push your agenda too hard resentment builds against you; if you remain silent resentment builds within y..
At an auction, Gaylen Bennett bought fifty-five head of cattle from Tony Jansma. The next day, some of the cattle were sick. Eventually, nineteen of the fifty-five cattle died. Jansma regularly dealt in the buying and selling of cattle and held himse..
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