End-user consumer channels

Assignment Help Operation Management

Reference no: EM131440849

The maintenance of service quality all along the distribution channel is critical to a manufacturer because the customer doesn’t care where or why there was a problem with the product, he only cares that the product does what is it supposed to do. When there is a problem with the product, the consumer blames the manufacturer.

“End-User Consumer Channels,” presents five ways that goods get from a manufacturer to the consumer.

There are two similar channels:

Manufacturer - - Wholesaler - - - Retailer - - End-Use Consumer and

Manufacturer - - Agent - - - - - - Retailer - - End-Use Consumer

How can a manufacturer assure consistent quality in both channels? What are the differences in what a manufacturer must do to assure consistent quality in each?

Reference no: EM131440849

Questions Cloud

Trademarks and requirements for infringement : Trademarks, requirements for infringement and possible remedies/damages. Patents, requirements for infringement and possible remedies/damages. Copyright, requirements for infringement and possible remedies/damages.

Marginal case curve-desired throughput for the operation : Assume you are on the marginal case curve…if the desired throughput for the operation is a minimum of 450 units and customers need the product in no longer than 3 days, you could deliver these results by: If the operation had no variability, it could..

What is the marginal value of labor : A garden supplies store prepares various grades of pine bark for mulch: nuggets (times 1), mini-nuggets C times 2), and chips (times 3). The process requires pine bark, machine time, labor time, and storage space. What is the marginal value of labor?..

Advertising campaign can experience advertising wearout : Advertising is expensive. It takes multiple exposures to an advertisement before it “sinks in” with a customer, so repetition in advertising is important. BUT, we know that customers can quickly become bored with ads and an advertising campaign can e..

End-user consumer channels : The maintenance of service quality all along the distribution channel is critical to a manufacturer because the customer doesn’t care where or why there was a problem with the product, he only cares that the product does what is it supposed to do. “E..

What is the average customer waiting time : A retail shop experiences stable demand all afternoon on Saturdays. During this period the shop has 3 open cash registers located in a unique check-out area, each requiring an average of 4 minutes to serve a customer. What is the average customer wa..

One requirement for formation of valid insurance contract : One requirement for the formation of a valid insurance contract is that the contract must be for a legal purpose. Identify three factors, other than the legal purpose requirement, that are essential to the formation of a binding insurance contract. E..

Opportunity identification and opportunity exploitation : Describe the differences between opportunity identification and opportunity exploitation. Describe the main components of social entrepreneurship, and describe how social entrepreneurship differs from commercial entrepreneurship. Describe the differe..

Venture capitalists are wealthy individuals : The philosophy that you should act in a way you would expect others to act toward you is known as the utilitarian principle. Recently, investments by foreign countries in the United States are growing more rapidly than U.S. investments in foreign cou..

User Account

All Pages