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Encouraging advertising and production groups to promote

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You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren't under your direct authority, though company procedures indicate that they must complete certain tasks requested by brand managers.

Describe the sources of power you can use, such as social networks, to ensure that the production and advertising departments will help you make and sell toothpaste more effectively. Using concepts from McShane and Von Glinow (2022), how would you influence this situation?

What are some possible difficulties you could face when trying to gain buy-in from individuals who don't report directly to you? What strategies will you use to manage these potential sources of resistance?

Reference no: EM133364591

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