Encourage employees to share messages about organization

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Question

The vice president of marketing at your company wants to start a program to encourage employees to share messages about the organization, its products, and its services on their own social media accounts. The goal is to expand awareness of the company and to create a more positive perception. What might be the advantages of such a program? What potential issues might arise? What sort of guidelines should employees be given about what they should and should not post? Should employees be offered an incentive to participate?

Reference no: EM133621972

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