Emulate to match or surpass creative king

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Reference no: EM133146212

Discussion

Human creativity is needed in any sort of enterprise; yet, at Apple, it is the chief source of their competitive advantage. Their competitors may try to copy their products, but what must they emulate to match or surpass this "creative king"? Support your opinions by referencing sources such as the textbook or internet research.

Reference no: EM133146212

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