Employer branding is part of organization marketing

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1. Recruiting and employer branding is part of an organization’s marketing. It is linked to the overall image and reputation of the organization and its industry.

How would you convince senior leaders that the investment would be worthwhile? Who would you partner with inside and outside your organization to develop and convey your brand message?

2. Based on your reading on week two how does the Harley-Davidson, Inc. goals fit the model of setting goals after the organization has established the Mission and Vision statement? Explain the rationale for your reaction and support your rationale with peer-reviewed research or academic journals.

Reference no: EM132282618

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