Reference no: EM133028178

Topic: Local tourism employees' experiences of the pandemic on Boracay Island

Describe how things should work.

1. Explain the problem and state why it matters.
2. Explain your problem's financial costs.
3. Back up your claims.
4. Propose a solution.
5. Explain the benefits of your proposed solution(s).
6. Conclude by summarizing the problem and solution.

Sample statement of a problem:

An established trend in the small business start-up financing in Kenya is to establish funds. Some of these funds include the youth fund and women fund. These funds have helped improve the rate of start-ups in the country. However, after the start-up stage, the ventures start developing problems. First, they face problems in management which lead to a marketing problem and eventually to stagnation and early exit.

A study by the Institute of Development Studies (RoK, 2004) revealed that only 38% of the businesses are expanding while 58% have not added workers. According to the survey, more enterprises are likely to close in their first three years of operation. Four years later the same institute conducted another study in Central Kenya. This study revealed that 57% of small businesses are in stagnation with only 33% of them showing some level of growth.

In our current project, we propose to examine factors that have an impact on small business sustainability. We will employ both qualitative and quantitative approaches to gather both primary and secondary data and information with the objective of determining success factors for the growth of small business in Kenya.

Specifically, we shall employ the product life cycle (PLC) model to identify the needs of a small business at the various stages of the PLC.