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Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company. Employees have been known to dress up in costume on an airplane, engage in "games" with the passengers, and generally provide a fun atmosphere for traveling. While other airlines have low rates of customer satisfaction, Southwest tends to maintain a high rating with its customers. Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum, adding to the negative experience of airline travel. Southwest keeps its costs low through several methods. For example, they do not serve meals on flights or provide pre-boarding passes. The typical flight is two hours or less and occurs between several selected cities rather than flying to practically anywhere in the country. Southwest is known for its low fares, its dependability, and its on-time flights. Discuss with your class what maintaining a culture of "fun" for the employees means to this company. What category do you think "employee retention" and "rising gas prices" fall into in Southwest Airlines' SWOT analysis? What does Southwest's low fares, dependability, and its on-time flights represent in their strategic planning process/marketing plan? Also address the strategic planning process and its relationship to the marketing plan. Discuss the benefits of a SWOT analysis and its impact on the marketing function of an organization in your discussion.
Determine the essential trade-off problems of projects today that have competing constraints. Include such topics as quality, image, risk, reputation, goodwill, and legal liability in your determination. Support your response and rationale with re..
Briefly give an example of an inequity that a manager of a small business might experience. How would the manager strive to attain equity in the situation you describe?
The Queensland Land and Cattle Company (QL&CC) is one of the largest cattle-buyers in the country. It has buyers at all the major cattle auctions throughout eastern Australia who buy on the company's behalf and then have cattle shipped to Longreach, ..
Complete additional investigation on the JIT and EOQ models. Discuss which of the two inventory models is better and why: Economic Order Quantity or Just-in-Time?
Read What's Driving Porsche? and History of Porsche AG - FundingUniverse. From the perspective of an executive with the firm, prepare a strategic plan to grow the business over the next three years.
Which of the following is a characteristic of a production plan?
PBMC II will be built in the lot contiguous to PBMC, which is directly east of the property near the intracoastal waterway seawall. The PBMC condominium association has directed you to draw up a perimeter protection plan that describes the latest ..
Contemplate your decision process and find out more about someone else's. First, think about your own purchasing decision process: Picture yourself sitting in a chair with a cup of coffee (or tea, or whatever you fancy). You are feeling smug and happ..
The Modern Middle East came into existence following World War I when the victorious British and French detached the Arab provinces from the little piece of Ottoman authority remaining in Anatolia (Turkey). What were the three, primary conflicting p..
Which of the entry strategies do yo think is most interesting and why? Provide an example of this strategy with a real life organization? (Organizational Structure is a key element in getting firm capabilities and resources to work right for you.
Assume a gas station has four gas pumps. Four different vehicles are currently being served at these four pumps. Assume that your vehicle is the fifth one to pull into a gas station. You are waiting for your turn to fill gasoline for your vehicle. In..
Think about a conflict you have experienced either in the workplace or in a significant personal relationship. Describe the situation briefly and consider which response to conflict was demonstrated by either you OR the other person in the conflict. ..
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