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Written component. In addition to the actual blueprint, each group is to write a short report that addresses the following issues:
1. Describe what service(s) of this organisation you will be blueprinting and why you selected it;
2. Describe what you believe to be the three key customer actions depicted in the blueprint and discuss why they are so critical to a successful service experience;
3. Describe what you believe to be the three key employee actions depicted in the blueprint and discuss why they are so critical to a successful service experience;
4. Describe what you believe to be the three support processes depicted in the blueprint and discuss how they support other activities needed in providing the customer with a good service experience
5. Describe three key elements of physical evidence revealed in the blueprint (photos of the elements should be included in the visual portion of the blueprint) and discuss how they influence the customer's experience;
6. Identify, number, and describe three potential fail points (points in the process where problems may occur) or bottlenecks (points in the process where backups or slow delivery may occur);
Integrated Marketing Channels-Progressive: 1. How did the new toll-free telephone number create a new marketing channel at Progressive 2. Was this new marketing channel effective? Be specific.
Write a personal mission statement that expresses your core values and your ultimate goals for balance and happiness. Core values might include having a family.
Explain Moving from Brick and Mortar to eBusiness and I need help getting started and references
From the first case study, determine retail price strategies that significantly support profit despite an economic meltdown. Provide a rationale for your response.
How do the product-dominant and service-dominant approaches to marketing differ? What are the four types of consumer offerings?
Describe the promotional program, how it was executed, and why consumers like you were attracted to it?
Identify the critical roles of the marketing function related to the broader marketing environment.
Discuss what Bank of America is doing in marketing (e.g. 4Ps...), then provide an "analysis" of what you believe is working well in marketing and what changes.
In a well written paper, discuss your experience using SurveyMonkey. What claims do the company make for its service? How much would it cost if you wished to use it for longer surveys and more respondents? Do you know of comparable services? Discu..
What is the thesis (main idea) of the article - why is (are) the author(s) writing about the topic and what facts are presented?
please respond to the following product ladder and hierarchy of needsbullassess the importance of the ries and trouts
Which of the following best defines order cycle time in the order fulfillment process? It is the time gap between purchase of raw materials and manufacturing.
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