Reference no: EM132211559
1. The city of St. Louis is encouraging its residents to drink tap water instead of filling its landfills with plastic water bottles. This is an example of:
A. customer value.
B. economies of scale.
C. the storing function.
D. innovation.
E. the micro-macro dilemma.
2. Which of the following statements about economic decision making is TRUE?
A. In a market-directed economy, the micro-level decisions of individual producers and consumers determine the macro-level decisions.
B. Government planning usually works best when economies become more complex and the variety of goods and services produced is fairly large.
C. The United States may be considered a pure market-directed economy.
D. Command economies usually rely on market forces to determine prices.
3. Which of the following is the BEST example of management thinking during the "production era"?
A. "We need to make whatever products are easy to produce."
B. "We need to find out what the customer wants."
C. "The more salespeople we have, the more we can sell."
D. "We need to work hard to sell the product to our customers."
E. "If we produce a good product, customers will find us and buy it."
4. _____ refers to the way an economy organizes to use scarce resources to produce goods and services and distribute them for consumption by various people and groups in society.
A. Resource utilization
B. Socio-economic policy
C. The way a firm measures value
D. Separation of values
E. Economic system
5. ____ refers to a firm's obligation to improve its positive effects on society and reduce its negative effects.
A. The nonprofit orientation
B. The micro-macro dilemma
C. Marketing ethics
D. Legal obligations
E. Social responsibility
6. The current U. S. population is LARGEST in which of the following states?
A. California.
B. Florida.
C. Illinois.
D. New York.
E. Texas.
7. "Place" is concerned with:
A. getting the product to its intended market.
B. intermediaries located between producers and consumers.
C. where, when, and by whom goods are offered for sale.
D. when and where products are wanted.
E. all of these might be involved with Place.
8. In the political environment, an emphasis on a single country's interests before everything else is called:
A. Elitism.
B. Socialism.
C. Extremism.
D. Regionalism.
E. Nationalism.
9. _____ refers to putting marketing plans into operation.
A. Delivery
B. Implementation
C. Operational planning
D. Strategy planning
E. Control
10. An organization practicing ______ aims all its efforts at satisfying its customers-at a profit.
A. the sales concept
B. a production orientation
C. in the marketing department era
D. profit maximization economics
E. the marketing concept