Emphasis is on creating value through uniqueness

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Reference no: EM132181091

TRUE / FALSE QUESTIONS

1. A business level strategy consists of the competitive approach of a single line of business instead of the entire corporation.

2. Market penetration is an external growth strategy.

3. In general, firms create competitive advantage by offering a basic product at a premium price and/or a preferred product at a low price.

4. Analyzers are usually the first to enter new markets.

5. Reactors are best suited to move quickly into new market opportunities.

6. Experience effects and economies of scale both contribute to reduced costs per unit.

7. In differentiation strategies, the emphasis is on creating value through uniqueness.

8. A best cost strategy combines the elements of low-cost leadership and differentiation.

9. The industry life cycle portrays how sales volume for a class of products changes over its lifetime.

10. A competitive shakeout usually occurs at the beginning of the growth stage of the product life cycle.

Reference no: EM132181091

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