User Account

All Pages

Emerging promotional strategies

Assignment Help Marketing Management
Reference no: EM133527306

At this stage of the client project, you have researched, analyzed, and written insights and strategies for all four main sections of the Go-to-Market Strategy:

  1. Market Analysis
  2. Customer Insight and New Product/Service Design
  3. Product Differentiation and Positioning
  4. Marketing Mix

One of the most challenging aspects of a marketing consulting project is creating an impactful, high-level executive summary.  Executives typically have less time for the details. While they want to see sound analysis and research are behind the findings and recommendations, they want a summary they can read in a few minutes to get the "headlines." Executive summaries are typically bulleted and may include a few quick visuals to convey more complex information quickly. 

Upon successful completion of this assignment, you will be able to summarize:

  • Product development strategies and market demand estimates.
  • Models for product differentiation and positioning within the market.
  • Appropriate pricing strategies for products and services in the market.
  • Appropriate distribution methods and channels for product and service delivery.
  • Emerging promotional strategies.
  • Market structure and environments to determine the crucial factors influencing the marketing strategies

Instructions

  1. Review the rubric to make sure you understand the criteria for earning your grade.
  2. Read 5 Tips for Writing an Executive Summary(new tab).
  3. Review all prior sections of the Go-to-Market Strategy you have written and select the most relevant information to include in your summary.
  4. Complete the Executive Summary section in the Go-to-Market Strategy template(Word document). Your bulleted summary should be about one page in length and approximately 300 words. Remember in this case, less is more. Be sure to cover each of the 4 sections of the report and only include the most relevant and important information--(1) Market Analysis, (2) Customer Insight and New Product/Service Design, (3) Product Differentiation and Positioning, and (4) Marketing Mix.

Reference no: EM133527306

Questions Cloud

What ways would the widespread adoption of clean stoves : In what ways would the widespread adoption of clean stoves addresses the global environment on issues discussed?
Explain the role quality plays in evidence-based practice : Do you agree with the priorities, or would you recommend the addition or elimination of some of the priorities? What effect do nursing research priorities have
What surprised you about the brand ranking : Looking at the early 2000's, what surprised you about the brand ranking? Explain your answer. Looking at the late 2000's to early 2010's, what surprised
Define sympathy and give an example : Define sympathy. Give an example. Use the book "Intentional Interviewing and Counseling: Facilitating Client Development in a Multicultural Society.
Emerging promotional strategies : Emerging promotional strategies. Market structure and environments to determine the crucial factors influencing the marketing strategies
How are hernias usually repaired : how are hernias usually repaired? Is there more than one way to repair a hernia? Take the size and/or location of the hernia into consideration when answering
What did you learn from experience and how would respond now : When have you had to stand up for your beliefs? What did you learn from this experience, and how would respond now?
What is the basis of classification used in this essay : Identify the thesis of the essay and write it out (TWO activities). 2-What is the general subject classified in this essay
Discuss one nursing theory that can be used in geriatric : discuss one nursing theory that can be used in geriatric nursing at a nursing home and identify the effect that the implications of this theory could have on

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain supplier-oriented

Explain Supplier-oriented and Dell and Cisco represent a supplier-oriented market place

  Explore the impact of social media on marketing

Explore the impact of social media (positive and negative) on marketing, business goals, and business-consumer relationships.

  How do you feel about shein

Is this partnership smart enough to benefit both brands? Why or why not? How do you feel about Shein?

  Develop a marketing plan to promote pleasant manor

Develop a marketing plan to promote Pleasant Manor and its new programs and services, as well as new resident-focused philosophy. Perform a brief demographic and market study of the service area

  Write article that focuse on social responsibility in market

write and submit an article review that focuses on ethics and social responsibility in marketing. Length: 3 pages, double spaced, typed, 12 pt. font, 1" margins.

  Do channels being used reflect a pull distribution strategy

What is the company's market penetration strategy as to distribution - not promotion (intensive, selective, etc.), and how do the channels being used reflect

  Critical analysis and level of argument

Conduct primary marketing research for the customer acceptance of a new product that has not been marketed to Singapore in the form of a questionnaire survey comprised of 15 to 20 items. Critical analysis and level of argument

  Describe a sequence of events

Describe a sequence of events that could have led to the death of local body of water, like a favorite swimming pond, following the introduction of large amounts of organic matter and microorganisms. How could you use what you have learned in..

  Explain fully the market research process.

Explain fully the market research process.  Be sure to elaborate on themethodology step. Briefly explain the relationship betweensample size and research accuracy.  Whatwould be examples of good market research projects for organizations to conductth..

  How can they get away with making such demands

Is this a good strategy for these companies? Discuss. How can they get away with making such demands?

  Explain how you will use customer relationship management

Detail how you will use customer relationship management to ensure loyalty to your product and the brand. What role does technology play in supporting.

  Will e-commerce replace traditional brick-mortar retailing

Will e-commerce replace traditional brick-and-mortar retailing? Provide your opinions about why or why not.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd