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You have been employed for a few months now as VP, Global Business for a Candy company called Queen's Sugar. Your boss, Mr. Freddie Mercury has asked you to create a second report for him as he is considering expanding the business into new offshore markets and heard you are studying BUSI 1038 and have some great learnings for him.
Based on the following topics that we have studied, write a report for Freddie (min 3 pages of written text, no maximum) that outlines what you have learned and HOW TO APPLY the learnings to the candy business as the firm readies for offshore expansion.
TOPICS:
Emerging Markets, Strategy & Organization for the International Firm, Global Market Opportunities, Exporting & Global Sourcing, Marketing for the Global firm
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