Emergent approach to strategy formation

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Reference no: EM132913058

Drawing upon theories and concepts relating to strategy formation, discuss Qantas airways approach(es) to forming its overarching strategy. Issues you could take into consideration here include:

Does Qantas airways take a planned or emergent approach to strategy formation? Or a combination of both?

Are any of the schools of thought regarding strategy formation reflected in the company's materials?

Reference no: EM132913058

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