Emergence of supply management as valued business function

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1. What role do the five M’s play in the emergence of supply management as a valued business function?

2. Briefly explain why CI should be included in marketing decisions.

3. Choose an organization whose primary focus is to serve the business to business market. Describe the roles that reach, frequency, effective reach, and effective frequency should play in the campaign designed to acquaint customers with business to business marketers.

Reference no: EM132206149

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