Elucidate the price elasticity of demand

Reference no: EM1327510

The California Instruments Corporation

The California Instruments Corporation, a producer of electronic equipment, makes pocket calculators in a plant that is run autonomously. The plant has a capacity output of 200,000 calculators per year, and the plant's manager regards 75 percent of capacity as the normal or standard output. The projected total variable costs for the normal or standard level of output are $900,000, while the total overhead or fixed costs are estimated to be 120 percents of total variable costs. The plant manager wants to apply a 20 percent markup on cost.

a. What price should the manager charge for the calculators?

b. If the price set is the profit=maximizing price, what is the price elasticity of demand for calculators faced by the plant?

c. If the price elasticity of demand were 24, what would be the optimum markup on cost that the manager should apply?

d. If during the year the plant manager receives an order for an additional 20,000 of its calculators from a school system to be delivered in four months for the price of $10, should the manager accept the order?

e. If California Instruments wants to add the pocket calculator to its own product line, what should be the transfer price of the pocket calculators?

f. Suppose that in the future the plant will sell pocket calculators to the marketing division of California Instruments and on the external imperfectly competitive market, where the price elasticity of demand is Ep = -2. What would be the net marginal revenue of the marketing division of the firm for the pocket calculators? At what price should the calculators be sold on the external market?

Reference no: EM1327510

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