Elucidate in economic terms what is perplexing situation

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a father goes to the pharmacy late at night for cold medicine for a sick child. There are many liquid cold liquid medicines, all of which have almost exactly the same ingridients. yet medicines which with brand names that the man recognise from television commercials sell for more than the unadvertised versions. explain in economic terms this perplexing situation to the father

Reference no: EM1354590

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