Elite product drat has an awareness of 72%

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Reference no: EM131000694

Digby's Elite product Drat has an awareness of 72%. Digby's Drat product manager for the Elite segment is determined to have more awareness for Drat than Andrews' Elite product Ark. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Drat's existing awareness is lost every year. Assuming that Ark's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Digby's Elite product manager should spend in promotion to earn more awareness than Andrews' Ark product?

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Reference no: EM131000694

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Elite product drat has an awareness of 72% : Digby's Elite product Drat has an awareness of 72%. Digby's Drat product manager for the Elite segment is determined to have more awareness for Drat than Andrews' Elite product Ark. She knows that the first $1M in promotion generates 22% new awarenes..

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