Elite product drat has an awareness of 72%

Reference no: EM131000694

Digby's Elite product Drat has an awareness of 72%. Digby's Drat product manager for the Elite segment is determined to have more awareness for Drat than Andrews' Elite product Ark. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Drat's existing awareness is lost every year. Assuming that Ark's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Digby's Elite product manager should spend in promotion to earn more awareness than Andrews' Ark product?

Select: 1

Nothing

Reference no: EM131000694

Questions Cloud

Why might accountants be construed : Why might accountants be construed as powerful individuals?

What does stiffness k of spring have on vibration period : What does the stiffness k of the spring have on the vibration period T? What effect does the mass of the block m have on the vibration period T?

Describe the msa grading system : Meat Standards Australia (MSA) is a meat grading system designed to predict eating quality. Write a 2,000 word essay based on the following: (i) describe the MSA grading system;(ii) identify and discuss the advantages and disadvantages of the MSA gr..

Which method fifo or lifo will result in the highest cost : Which method, FIFO or LIFO, will result in the highest cost of goods sold figure for January 2011? Why? Which method will result in the highest ending inventory balance? Why?

Elite product drat has an awareness of 72% : Digby's Elite product Drat has an awareness of 72%. Digby's Drat product manager for the Elite segment is determined to have more awareness for Drat than Andrews' Elite product Ark. She knows that the first $1M in promotion generates 22% new awarenes..

How does the compound annual return on your disney stock : What types of goals have been set by management to improve efficiency in operations, and have those goals been met?

Sampling distribution of sample mean : Unfortunately, the random variable in question is exponentially distributed; the sample size of 10 is considerably smaller than is required for a normal approximation to be valid for the sampling distribution of the sample mean; and therefore no ..

The following information is taken from the inventory record : Assuming that CNB uses a periodic inventory system and employs the average cost method, determine cost of goods sold for September and September's ending inventory.

T test to compare the population means : Carry out a two-sample t test to compare the population means. What assumptions are required for this to be a valid test? At the α = 0.05 signi?cance level, what does this result imply about the null hypothesis?

User Account

All Pages