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Eli Lilly-Recreating Drug Discovery for the 21st Century

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Reference no: EM133163496

Refer to "Eli Lilly: Recreating Drug Discovery for the 21st Century."

This assignment requires that at least three scholarly research sources related to this topic, and at least one in-text citation from each source be included. Support for decisions should include appropriate current (within the last three years) or foundational, peer reviewed, and professional research.

Review the information in the case study.

Write a paper in which you address the data-driven marketing as found in the case. Include the following in your paper:

An assessment of the internal and external data provided in the case. Is this enough to make a reasoned marketing decision? What else, if anything, is needed to make a more accurate marketing decision?

A discussion of what organizational culture adjustments are necessary for data-driven marketing to be successful in this case.

A summary cost-benefit analysis. Is the return worth the marketing effort?

Attachment:- Eli Lilly-Recreating Drug Discovery for 21st Century .rar

Reference no: EM133163496

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