Eleven grants franchisees much flexibility

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1. Eleven grants franchisees much flexibility in catering to local tastes in their stores. How has that enabled 7-Eleven to succeed in places like Japan or Indonesia? To sell convenience products in an international world, what adaptations must 7-Eleven make?

2. Large multistore chain resellers like Target, 7-Eleven convenience stores, and Safeway use a buying committee that differs from the typical buying center in that it is

highly formalized.

not comprised of cross-functional members.

concerned primarily about vendor diversity.

able to sign a binding contract that prohibits product modifications.

employs reverse auctions rather than traditional ones.

3. Think of a new type of business you would like to start up or manage. Which sources would you use to recruit employees who could help make it successful?

Reference no: EM132302896

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