Elements of the sweet spot

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Reference no: EM133208857

Assignment:

1. What product did Christiaan Maats design?

2. Can you explain each of the 4 elements of "the sweet spot" (Utilitarian Function, Emotional Attitude, Belief/Purpose, Cultural Style)?

How did IDEO get started?

What is their design philosophy?

Who are their clients?

What is Phase 0?
What does Simmons need from IDEO?
Why did "team Simmons" at IDEO continue with the project, even completing phase 1, without prior authorization from Simmons?
Do you think the Simmons project done by IDEO was successful? Why/why not?

Reference no: EM133208857

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